Of note here is the “blue” Bluestreak, this figure was never released in the Transformers line despite reports of people reporting they had one. It is more likely that this one ended up on the catalogue due to either availability or the final production colours not been finalised at the time of photography.
An early T.V ad for what would become Ultra Magnus, here in his former guise as Powered Convoy.
Also of note here is the cars on the trailer, a grey Skids and red Tracks. These colours were never used in the Transformers line but in the early 2000′s they were reissued by eHobby. The diaclone colour scheme for Ultra Magnus was seen in a Transformers the Movie (1986) preview, however at this time I am not sure if it was an intentional use or just test animation shots. This can be seen in the video below.